How Social Media Marketing Helped Skillters Generate More Student Admissions
- Case Study · Coaching Institute
How Social Media Marketing Helped Skillters Generate More Student Admissions
Kyunki MARKS degrees tak, SKILLS zindagi tak
CLIENT
SKILLTERS
- Coaching Institute · Ahmedabad
SKILLTERS is one of Ahmedabad’s well-known coaching institutes, with a strong presence across locations. With 11+ years of experience in academic coaching, SKILLTERS provides structured learning programs for students in GSEB, CBSE, ICSE, and NCERT. Known for its student-focused approach and consistent academic support, SKILLTERS has become a preferred choice for students and parents across Ahmedabad.
Helios
Naranpura
Jupiter
Sateliite
Saturn
Science City
What services offer
Services Offered
Social Media Marketing
Facebook lead generation
Platform
Where We Ran It
What the Client Needed
The Primary Objective
The primary objective was to increase visibility among students and parents and generate admissions inquiries across all branches.
GOALS
Stronger Brand Awareness
More Admission Inquiries
Improved Local Presence
Consistent Lead Generation
Better Student & Parent Engagement
The Challenge
Reaching the right students at the right time
Despite offering high-quality coaching programs, Skillters needed a stronger digital presence to stand out and attract students and parents during the admissions cycle.
Highly Competitive Coaching Market
Difficulty Standing Out From Similar Institutes
Limited Brand Recall Among Students
Need for Consistent Admission Leads
Building Trust With Parents Through Digital Platforms
What We Executed
Results Achieved - Instagram Growth
Social Media Marketing
A content strategy built for visibility, engagement, and brand recall
We developed a content strategy focused on increasing visibility, engagement, and brand recall.
Content Strategy
Student Achievement Creatives
Parent-Centric Communication
Admission Campaign Posts
Branch Awareness Campaigns
Educational & Exam-Focused Content
Trending Content Integration
Performance Marketing
Facebook Lead Generation
To generate admission inquiries, we launched highly targeted Facebook Lead Generation campaigns.
Campaign Focus
Hyper-local targeting around all three Skillters branches.
Focused on students and parents during admission periods.
Mobile-friendly lead forms for faster inquiries.
Tested multiple admission and student-focused creatives.
Optimized campaigns to improve lead quality and conversions.
Aura Farming Campaign
Brand Recognition Across Online & Offline Media
To strengthen brand recognition, we launched an Aura Farming Campaign across both digital and outdoor channels. Along with targeted online ads, Skillters gained strong visibility through hoardings placed at some of Ahmedabad’s most crowded locations, including Vejalpur, Makarba, Iskon, Bodakdev, Science City, Naranpura, and the Satellite area.
- Reels Edits
Short-form reels engineered to convert
Snappy cuts, motion typography and student-first storytelling – built for the Reels and Shorts feed.
The Results
Real Outcomes that moved the needle for Skillters
Increased Brand Visibility Across Ahmedabad
Stronger Engagement From Students & Parents
Consistent Admission Inquiry Flow
Improved Awareness Across All Three Branches
Higher Brand Recall Through Strategic Campaigns
🚀 For Coaching Institutes
Looking to Increase Student Admissions?
Whether you’re a coaching institute, tuition class, or educational academy, IMI Advertising helps you attract the right students through Social Media Marketing, Facebook Ads, and Lead Generation Campaigns.
Get in touch today and start generating quality admission inquiries.
Driving Organic Growth for an Ahmedabad-Based Interior Design Firm
Case Study - SEO
Driving Organic Growth for an Ahmedabad-Based Interior Design Firm
How a strategic SEO campaign helped J Design Studio improve search rankings, increase organic traffic, and attract qualified leads – in just six months.
Interior Design & Architecture
Ahmedabad, India
Search Engine Optimization
6 Months
J Design Studio is an Ahmedabad-based interior design and architecture firm led by Jagdish Patel, with over 10 years of industry experience and 350+ completed projects. The company specializes in residential, commercial, hospitality, retail, and architectural design projects, offering services from concept planning to turnkey execution. To improve search visibility for interior design and architecture-related searches in Ahmedabad, J Design Studio partnered with IMI Advertising – leading SEO company in Ahmedabad, to increase keyword rankings, organic traffic, and qualified project inquiries through strategic SEO.
The Brief
What the client needed
The client wanted to strengthen their online presence and attract more qualified leads through organic search. The primary objective was to improve visibility for interior design and architecture-related keywords while increasing website traffic from potential customers.
- Higher Google Rankings
- Better Local Visibility
- Increased Qualified Leads
- Strong Online Presence
- Boost Organic Traffic
The Challenge
Strong competition from established firms
Low visibility for interior design keywords
Limited organic project inquiries
Difficulty ranking in Ahmedabad searches
Competitors dominating Google results
Executed
What We Executed
Website SEO
- Keyword Research
- On-Page SEO Optimization
- Service Page Enhancement
- Technical SEO Improvements
- Internal Linking Strategy
Local SEO - Google Business Profile
- Google Business Profile Optimization
- Local Keyword Targeting
- Regular Google Posts
- Review Management Support
- Local Search Visibility
Results
Results Achieved
Within six months, the SEO campaign significantly improved J Design Studio’s online presence.
7,939
Total Sessions
2,780
Organic Sessions
3,237
Engaged Sessions
40.77%
Engagement Rate
35%
Traffic from Organic Search
Target keywords ranked
From having little to no visibility for key search terms, J Design Studio achieved first-page rankings for multiple high-intent keywords within six months.
05
Ranking Improvement
| Keyword | Previous Rank | Current Rank | Improvement |
|---|---|---|---|
| Interior Designer in Ahmedabad | N/A | 8 | +92 |
| Residential Interior Designer Ahmedabad | N/A | 5 | +95 |
| Commercial Interior Design Ahmedabad | N/A | 5 | +95 |
| Turnkey Interior Designer | N/A | 1 | +40 |
| Architecture Firm Ahmedabad | N/A | 10 | +90 |
06
Local SEO Growth
Phones ringing from across Ahmedabad
An average of organic 10+ qualified calls per day, sustained over the engagement.
Calls generated through Google Business Profile
Visibility in Google Maps & Local Search
Customer calls per month
Stronger presence for interior design searches in Ahmedabad
High-intent local inquiries
Ready to get more qualified leads through SEO?
If your business delivers great work but isn’t getting enough visibility on Google, we’ll help you improve rankings, increase organic traffic, and generate more inquiries through a proven SEO strategy.
Social Media Strategy for Fashion Brands: Maheshwari Lifestyle Success Story
Social Media Strategy for Fashion Brands: Maheshwari Lifestyle Success Story
Client
Our Services
- Social Media Marketing
- Facebook Lead Generation
Maheshwari Lifestyle is a premium groomswear brand, tailoring wedding dreams since 1982. Known for its premium ethnic and wedding collections, the brand offers 300+ designs to fulfill every groom’s wishlist under one roof.
With stores located in Paldi, Bopal, and Naranpura, Maheshwari Lifestyle has built a strong reputation for quality, style, and customer experience across Ahmedabad.
To strengthen its digital presence and reach a larger online audience, Maheshwari Lifestyle partnered with IMI Advertising for social media growth and Facebook lead-generation strategies.
Business Challenges Before Marketing
Problems We Identified
- Low Instagram Reach & Engagement
- Limited Audience Connection
- Lack of Strong Digital Branding
- No Structured Lead Generation System
- High Competition in the Groomwear Market
The Brand Needed
- Better Instagram visibility
- Stronger audience engagement
- More profile visits and brand awareness
- Consistent Facebook lead generation
- Strong premium brand positioning
The Creative
Visual Storytelling, Reimagined
Massive Instagram Growth in
Just 90 Days
Instead of focusing only on promotional content, we created a storytelling-based Instagram strategy designed around modern wedding fashion trends, emotional connection, and premium visual branding. As a leading social media marketing company in Ahmedabad, IMI Advertising developed a content strategy that helped Maheshwari Lifestyle achieve strong organic growth.
Our content strategy focused heavily on:
- High-quality fashion reels
- Modern groom styling concepts
- Trend-based short-form videos
- Premium visual storytelling
- Engagement-focused captions
- Consistent brand aesthetics
Every reel and creative was designed to improve audience retention, increase profile visits, and build stronger brand recall among wedding shoppers in Ahmedabad.
How we generated quality facebook leads
For Facebook lead generation, our approach focused on attracting high-intent local audiences rather than running generic campaigns. We targeted audiences in Ahmedabad areas such as Paldi, Bopal, Naranpura, Satellite, and nearby locations where users were actively searching for wedding and groom’s wear collections.
Campaign Strategy:
- Premium wedding-focused ad creatives
- Mobile-friendly lead forms
- Clean and trust-building visuals
- Local audience targeting
- Inquiry-driven ad messaging
We continuously tested different audience segments, creatives, and campaign formats to identify which combinations generated the best quality inquiries.
Ready to Grow Your Brand with IMI Advertising?
Partner with IMI Advertising for result-driven social media marketing and Facebook advertising strategies that create measurable growth.
NFlex Systems : Social Media Marketing, Google AdWords and Content Strategies
How Nflex Systems Increase Their Sale by 24% With the Help of IMI Advertising
The Facebook Ad Campaign Was A Big Success
Introduction
Nflex Systems is capable of meeting the smallest and biggest packaging requirements of clients with efficiency and flexibility. Stand Up Pouches, Multipurpose Plastic Pouch, Laminated Pouches, and Holographic Pouches are a few of the many varieties we maintain in our product range. We have been operational since 2001 in Kalol, Gujarat, and today, have cemented our position as a trusted partner for all packaging pouches.
Challenge
In a competitive B2B Flexible packaging market, Nflex needed to stand out and capture the attention of potential business clients. The primary goal was to generate high-quality leads through Facebook leads that could be converted into loyal customers. This approach would help Nflex grow its market presence.
Strategy
To meet Nflex’s goals, we developed a tailored Digital Marketing Strategy focused on Utilizing Facebook Ads. Our approach was centred on several key strategies:
Targeted Ads
Creating customized Facebook Ads. As a Digital Marketing Agency, we aimed at specific industry leaders and decision-makers within the packaging sector.
Continuous Optimization
We continuously refine our ad targeting by reviewing performance metrics and audience engagement. This helps us maximize reach and improve the quality of leads from our Facebook campaigns. By adapting our strategy, we connect with more relevant audiences and achieve better results.
Execution
We launched the campaign with eye-catching visual ads and persuasive copy that highlighted Nflex’s unique value in the packaging industry. To engage potential clients, we used a lead-capture strategy with downloadable content and exclusive creatives to showcase what Nflex has to offer.
Results
- 2,000 High-Quality Leads,
- 3,00,000+ Reach Across Facebook and Instagram Platforms
- 79% Increase in Website Traffic
Conclusion
Nflex’s focused Facebook strategy boosted its digital presence and established the company as a leader in innovative packaging. A successful ad campaign has set the stage for future digital projects and ongoing growth in the B2B sector.
Google Ad Campaign Impact
Introduction
To make it in the competitive landscape of flexible packaging, Nflex needed a way to catch the eye of key business clients. We as a 360° Digital Marketing Company have decided to go for Google Ads.
To meet NFlex Systems’ goals, we implemented a Google Ads strategy to achieve their goals. Key components included keyword research, campaign structuring, and ad copy. Keywords with high intent were chosen to generate traffic and convert into leads. Multiple ad groups were used to target specific products or services, with clear, engaging, and action-oriented ad copy. Conversion tracking was set up to measure ad effectiveness and gather user behavior insights, enabling data-driven decisions and campaign optimization.
Results
We’re excited to announce the significant success of our Google Ads strategy for NFlex Systems. Our tailored approach brought impressive results in a short period.
- 150% Increase in Website Traffic and Consistent Leads
- 25% Reduction in Cost per Lead (CPL)
- Higher Conversion Rates and More Inquiries
Conclusion
Our targeted Google Ads Strategy for NFlex Systems demonstrated the power of effective PPC Advertising. By focusing on relevant keywords, structuring Campaigns effectively, and optimizing landing pages, we were able to drive.
How IMI Advertising Achieved 2X Growth in the Game Website
How IMI Advertising Achieved 2X Growth in the Game Website
Introduction:-
In the ever-expanding field of online gaming, Teen Patti Master stands out as a captivating and popular card game. As with any digital platform, visibility and engagement are paramount for success. Connecting with IMI Advertising, we saw a significant boost in our Google visibility, resulting in rankings, clicks, and impressions.
The Objective:-
The goal of the Teen Patti Master game is to enhance its position in the gaming industry. Through these efforts, they hoped to get more people playing, visiting, and finding them online more easily.
The Challenge:-
Here at IMI Advertising, we thrive on challenges, just like the one presented by their client, who wanted to boost their Teen Patti Master Game’s visibility on Google. As we focused on ranking keywords, our mission was clear: to skyrocket the game’s presence on search engines. Join us in this thrilling pursuit as we elevate the game’s online presence, one strategic keyword at a time!
The Strategy:-
To increase the Teen Patti Master Game’s online visibility, IMI Advertising has carefully developed a strategic plan. Through in-depth keyword research, we were targeting high-traffic terms to boost visibility. Their competitor analysis ensures they stay ahead while link-building and engaging blog posts further solidify their authority in the gaming sphere. Watch as Teen Patti Master rises to the top with our tailored approach.
The Result:-
We’re excited to announce the outstanding success of our SEO efforts for our client’s Teen Patti Master Game website. Through strategic keyword ranking, we’ve moved their game website to new heights in online visibility. Our efforts have not only enhanced their search engine presence but also boosted organic traffic to their gaming website. As a result, the number of game downloads soared.
2X Growth in Monthly Clicks and Impressions
10+ keywords started ranking in the top 10 positions
80% increase in game application downloads
In just three months, the Teen Patti Master Game website experienced a remarkable jump in Google Rankings, and its highly competitive keyword reached the 1st page of the SERP. Additionally, all their targeted keywords achieved top rankings on the Google search engine, due to our dedicated SEO efforts.
How IMI Advertising Helped iBoon Technologies to Achieve Ranking for Competitive Keywords by 68%
How IMI Advertising Helped iBoon Technologies to Achieve Ranking for Competitive Keywords By 68%
Introduction :-
Getting top rankings for highly competitive keywords is a difficult task in the competitive digital market of today.iBoon Technologies, an expanding organization in technology, realised that to differentiate itself from competitors, it needed to improve its online presence. Partnering with IMI Advertising, a leading digital marketing agency, iBoon Technologies embarked on a journey to achieve top keyword rankings and elevate its brand presence.
The Client:-
iBoon Technologies is a software and website development company that provides expert solutions for businesses of all sizes. With a team of highly skilled professionals and a proven track record of delivering innovative solutions, iBoon Technologies is dedicated to helping businesses thrive in the digital age.
The Objective:-
The primary objective was to increase organic traffic, enhance brand visibility and ultimately drive business growth. iBoon Technologies sought to improve its search engine rankings for highly competitive keywords relevant to their industry.
The Challenge:-
iBoon Technologies required swift results within a constrained time frame to capitalize on market opportunities. Despite having a strong services offering and a well-designed website, they struggled to gain visibility and attract organic traffic due to their low keyword rankings.
The Strategy:-
IMI Advertising crafted a comprehensive strategy tailored for iBoon Technologies’ specific needs and goals. This strategy encompassed the following key components:
- Keyword Research and Selection
- On-Page Optimization
- Content Creation and Marketing
- Link Building
The Result:-
After implementing this, we were able to achieve top ranks for multiple competitive keywords.Thanks to IMI Advertising from iBoon Technologies, the results were nothing short of remarkable. Within just one month, iboon Technologies saw a significant improvement in their keyword rankings, with many of their target keywords skyrocketing to the top positions in SERPs.
- Increased Monthly Organic Search 86%
- Impression have improved by 20%
- Increased Monthly Users 61%
IMI stands out as the premier SEO company in Ahmedabad, demonstrating outstanding expertise and delivering remarkable results. Their ability to craft unique and impactful content reflects their dedication to excellence. A testament to IMI’s exceptional work and the tangible outcomes they consistently achieve.
IMI’s skilled strategies improved iBoon’s ranking to new heights in just one month. Their quick and efficient method shows IMI’s unique skill to provide visible results. iBoon’s remarkable growth provides proof of IMI’s outstanding ability to boost online visibility.