Influencer Marketing

Influencer marketing is a type of marketing strategy that involves partnering with influential individuals or personalities on social media to promote a product, service or brand. These influencers typically have a large following on social media platforms like Instagram, YouTube and their followers trust their recommendations and opinions.

There are many ways to market with influencers including sponsored posts, product reviews, giveaways or even collaborations with the influencer on a new product or service. Marketing with influencers involves leveraging their credibility and reach in order to reach a greater audience and generate more brand awareness, engagement and sales.

In order to develop any business, customer engagement is key. Through our influencer marketing agency, we connect our clients with social media influencer’s. If you’re looking for a trusted partner to help you navigate the complex world of influencer advertising, look no further than IMI Advertising.

Social Influencer

Why Influencer Marketing so popular today?

The influencer marketing approach can be more effective than traditional advertising methods, as it allows brands to connect with their target audience in a more authentic and engaging way. However, it’s important to choose the right influencers for your brand, as their values and content should align with your brand’s messaging and target audience.

Authenticity and Trust

Influencers have built their following based on their authenticity and trustworthiness. Consumers often trust the opinions and recommendations of influencers more than traditional advertisements.

Social Media Dominance

Social media has become an integral part of people’s lives and influencers have taken advantage of this by building their following on various platforms. Brands can leverage the popularity of social media to reach a larger audience through influencer marketing platforms.

Targeted Reach

Influencer advertising allows brands to target specific demographics and niches. Brands can partner with influencers who have followers that match their target audience, ensuring that their advertising efforts are more effective.


An influencer marketing campaign can be more cost-effective than traditional marketing. Brands can work with influencers who have a smaller following and pay them in exchange for product placement or endorsement.

Creative Freedom

Influencer advertising allows brands to be more creative and innovative with their marketing campaigns. By working with influencers, brands can tap into their creativity and ideas to create more engaging and unique content.

Our Influencer Marketing Process


Identify your Target Audience

Determine who your ideal customer is and where they spend time online.

Find Influencer's

Determine who your ideal customer is and where they spend time online.

Evaluate Influencer's

Once we have identified potential influencers, evaluate their reach, engagement rates and content to determine if they align with your brand and objectives.

Define Campaign Objectives

Determine the goals of your influencer marketing campaign such as increasing brand awareness, generating leads or driving sales.

Develop Campaign Strategy

Work with the influencer to develop a campaign strategy that aligns with your goals and their content style.

Negotiate Terms and conditions

Discuss and agree on the terms of the collaboration, including compensation, timeline and deliverables.

Launch the Campaign

Once all terms are agreed upon, launch the campaign and track its progress.

Analyse the Results

After the campaign is completed, analyze the results to determine its effectiveness and whether the goals were achieved.


Many companies across various industries are utilizing influencer marketing as part of their digital marketing strategy.The effectiveness of influencer marketing is driving numerous companies to implement new campaign tactics that involve influencers in a bid to increase engagement.

To find suitable influencers for your brand, consider factors such as relevance to your target audience, engagement levels, content quality and alignment with your brand values. Utilize influencer marketing platforms, conduct thorough research and analyse their past collaborations and audience demographics.

Yes, influencer marketing can be suitable for small businesses. It allows them to reach a targeted audience, build brand awareness and leverage the influence of relevant influencers within their budget constraints.

Influencers benefit businesses by helping to increase brand awareness, reaching a larger audience, driving engagement, boosting sales and enhancing credibility and trust among their followers through authentic endorsements and recommendations.

Whether influencer marketing is better than traditional marketing depends on various factors such as the target audience, goals and budget. Influencer marketing can be highly effective in reaching niche audiences and building authenticity, while traditional marketing methods have their own advantages in reaching broader demographics.