- Case Study · Coaching Institute
How Social Media Marketing Helped Skillters Generate More Student Admissions
Kyunki MARKS degrees tak, SKILLS zindagi tak.
CLIENT
SKILLTERS
- Coaching Institute · Ahmedabad
SKILLTERS is one of Ahmedabad’s well-known coaching institutes, with a strong presence across locations. With 11+ years of experience in academic coaching, SKILLTERS provides structured learning programs for students in GSEB, CBSE, ICSE, and NCERT. Known for its student-focused approach and consistent academic support, SKILLTERS has become a preferred choice for students and parents across Ahmedabad.
Helios
Naranpura
Jupiter
Sateliite
Saturn
Science City
What services offer
Services Offered
Social Media Marketing
Facebook lead generation
Platform
Where We Ran It
What the Client Needed
The Primary Objective
The primary objective was to increase visibility among students and parents and generate admissions inquiries across all branches.
GOALS
Stronger Brand Awareness
More Admission Inquiries
Improved Local Presence
Consistent Lead Generation
Better Student & Parent Engagement
The Challenge
Reaching the right students at the right time.
Despite offering high-quality coaching programs, Skillters needed a stronger digital presence to stand out and attract students and parents during the admissions cycle.
Highly Competitive Coaching Market
Difficulty Standing Out From Similar Institutes
Limited Brand Recall Among Students
Need for Consistent Admission Leads
Building Trust With Parents Through Digital Platforms
What We Executed
Results Achieved - Instagram Growth
Social Media Marketing
A content strategy built for visibility, engagement, and brand recall.
We developed a content strategy focused on increasing visibility, engagement, and brand recall.
Content Strategy
Student Achievement Creatives
Parent-Centric Communication
Admission Campaign Posts
Branch Awareness Campaigns
Educational & Exam-Focused Content
Festival & Trending Content Integration
Performance Marketing
Facebook Lead Generation
To generate admission inquiries, we launched highly targeted Facebook Lead Generation campaigns.
Campaign Focus
Hyper-local targeting around all three Skillters branches.
Focused on students and parents during admission periods.
Mobile-friendly lead forms for faster inquiries.
Tested multiple admission and student-focused creatives.
Optimized campaigns to improve lead quality and conversions.
Aura Farming Campaign
Brand Recognition Across Digital + Outdoor
To strengthen brand recognition, we launched an Aura Farming Campaign across both digital and outdoor channels. Along with targeted online ads, Skillters gained strong visibility through hoardings placed at some of Ahmedabad’s most crowded locations, including Vejalpur, Makarba, Iskon, Bodakdev, Science City, Naranpura, and the Satellite area.
- Reels Edits
Short-form reels engineered to convert.
Snappy cuts, motion typography and student-first storytelling — built for the Reels and Shorts feed.
The Results
Real outcomes that moved the needle for Skillters.
Increased Brand Visibility Across Ahmedabad
Stronger Engagement From Students & Parents
Consistent Admission Inquiry Flow
Improved Awareness Across All Three Branches
Higher Brand Recall Through Strategic Campaigns
🚀 For Coaching Institutes
Looking to Increase Student Admissions?
Whether you’re a coaching institute, tuition class, or educational academy, IMI Advertising helps you attract the right students through Social Media Marketing, Facebook Ads, and Lead Generation Campaigns.
Get in touch today and start generating quality admission inquiries.