7 Best AI Writing Tools Every Content Writer Should Try

AI writing tools can help with much more than generating a blog. Depending on the platform, they can support research, content ideas, editing, SEO optimisation, marketing copy and creative writing.

But every tool works differently. This guide compares 7 AI writing tools for content writers based on their features, pricing, best use cases and specific limitations.

7 Best AI Content Writing Tools to Create Better Content

At IMI Advertising, we use AI tools as part of our content workflow for research, ideation, drafting, editing and optimisation. Based on their different features and use cases, here are seven AI writing tools worth exploring for content creation.

1. ChatGPT – Best Overall AI Writing Tool

ChatGPT is a versatile AI writing assistant that can support almost every stage of content creation. It can help with topic ideas, outlines, drafts, rewrites, summaries, research and file analysis, making it useful for writers handling different types of projects.

Paid/Free: ChatGPT has a free plan, while ChatGPT Plus costs $20/month.

Its key strengths include content ideation, blog drafting, rewriting, summarisation, file analysis, web research and custom workflows. It is best for bloggers, SEO writers, freelancers and marketing teams. Its limitation is that it is not a dedicated SEO platform, so advanced SEO analysis may require additional tools.

2. Grammarly – Best for Editing and Proofreading

Grammarly focuses mainly on improving existing content. It checks grammar, spelling, clarity and tone while also offering AI-powered rewriting, making it useful when you already have a draft and want to make it cleaner and easier to read.

Paid/Free: Grammarly offers a free plan, while Grammarly Pro costs $12/month when billed annually or $30/month when billed monthly.

Its main features include grammar correction, rewriting, tone detection, clarity suggestions and AI text generation. It is best for writers and editors who want polished copy. Its limitation is that it does not provide complete keyword research or an SEO content strategy.

3. Jasper – Best for Marketing and Brand Content

Jasper is built around marketing and brand content. Its Brand Voice and Brand Knowledge features allow businesses to provide information about their brand, audience and communication style, helping maintain consistency across marketing content.

Paid/Free: Jasper offers a 7-day free trial. Its Pro plan costs $69/month or $59/month when billed annually, while business pricing is customised.

Key features include brand voice, brand knowledge, marketing content creation, content repurposing and marketing workflows. It is best for agencies, marketing teams and established brands. Its main limitation is its higher cost for individual writers with occasional content needs.

4. Writesonic – Best for SEO and AI Search Content

Writesonic combines AI content creation with SEO and search visibility. Along with its AI Article Writer, it offers content optimisation, site audits and tools for tracking brand visibility across AI search platforms.

Paid/Free: Writesonic offers a free trial, while its Starter plan costs $79/month when billed annually or $99/month monthly.

Features include AI article creation, SEO optimisation, content strategy, site audits and AI search visibility tracking across platforms such as ChatGPT, Gemini and Google AI Overviews. It is best for SEO writers, agencies and publishers. Its limitation is the price if you only need basic AI writing assistance.

5. Copy.ai – Best for Marketing Copy and Workflows

Copy.ai focuses on marketing and go-to-market content rather than traditional blogging alone. It can create different types of marketing copy and provides access to multiple AI models, making it useful for campaigns that need content in several formats.

Paid/Free: Its Chat plan starts at $29/month or $24/month when billed annually.

Key features include marketing copy, email content, social media copy, content repurposing, AI chat, multiple AI models and workflow automation. It is best for marketing writers, agencies and sales teams. Its limitation is that its workflow-focused features may be unnecessary for writers who mainly produce standard SEO blogs.

6. Rytr – Best Budget-Friendly AI Writing Tool

Rytr is a simple AI writing platform for everyday content tasks. It can help create short blog sections, emails, social media captions, calls to action and other smaller pieces of copy without the complexity of a larger content platform.

Paid/Free: Rytr has a free plan with 10,000 characters per month, while its Unlimited plan starts at $7.50/month when billed annually.

Features include AI content generation, different writing tones, tone matching, SEO meta titles, plagiarism checking on paid plans and a Chrome extension. It is best for beginners, freelancers and small businesses. Its limitation is that it is better suited to shorter tasks than research-heavy long-form content.

7. Sudowrite – Best for Creative Writing

Sudowrite is designed specifically for creative writers rather than general business or SEO content. It helps writers develop scenes, brainstorm ideas, expand descriptions and continue stories when they get stuck.

Paid/Free: Sudowrite offers a free trial, while its Hobby & Student plan starts at $10/month when billed annually.

Its features include brainstorming, story development, scene expansion, creative rewriting and long-form fiction assistance. It is best for novelists, fiction writers and screenwriters. Its limitation is its storytelling focus, which makes it less useful for SEO blogs, website copy and business content.

What to Do After Writing Content With AI Tools?

AI-generated content should not be published without a final review. These five checks can help improve accuracy, originality and readability.

1. Check the AI Tone: Read the content once without editing. Remove repetitive patterns, unnecessary phrases and wording that feels too generic or robotic.

2. Check for Plagiarism: Run the final draft through a reliable plagiarism checker to identify wording that may be too similar to existing content.

3. Check Every Heading Against Its Content: Make sure every section actually delivers what its heading promises. A heading about SEO, for example, should contain useful SEO information, not just general writing advice.

4. Verify Facts, Numbers and Claims: Check pricing, statistics, features, dates and other changing information against reliable or official sources before publishing.

5. Give the Final Content a Human Edit: Read the complete article like a reader. Remove repetition, shorten long sentences, improve transitions and add useful details where needed.

Need Help With Content and Digital Marketing?

AI tools can speed up content creation, but a strong digital strategy needs the right research, SEO, content planning and execution. IMI Advertising helps businesses build stronger online visibility through SEO, content marketing, digital marketing and performance-focused strategies.