Case Study - SEO
Driving organic growth for an Ahmedabad-based interior design firm.
How a strategic SEO campaign helped J Design Studio improve search rankings, increase organic traffic, and attract qualified leads – in just six months.
Client
J Design Studio
Industry
Interior Design & Architecture
Location
Ahmedabad, India
Service
Search Engine Optimization
Timeline
6 Months
J Design Studio is an Ahmedabad-based interior design and architecture firm led by Jagdish Patel, with over 10 years of industry experience and 350+ completed projects. The company specializes in residential, commercial, hospitality, retail, and architectural design projects, offering services from concept planning to turnkey execution. To improve search visibility for interior design and architecture-related searches in Ahmedabad, J Design Studio partnered with IMI Advertising – a leading SEO company in Ahmedabad, to increase keyword rankings, organic traffic, and qualified project inquiries through strategic SEO.
01
The Brief
What the client needed
The client wanted to strengthen their online presence and attract more qualified leads through organic search. The primary objective was to improve visibility for interior design and architecture-related keywords while increasing website traffic from potential customers.
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Higher Google Rankings
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Better Local Visibility
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Stronger Online Presence
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More Organic Traffic
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Increased Qualified Leads
What the Client Needed:
During our conversations with the client, one thing became clear: their work and project portfolio were strong, but their online visibility didn’t reflect that. With many interior design firms competing for the same audience in Ahmedabad, attracting qualified leads organically had become a major challenge.
02
The Challenge
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Strong competition from established firms
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Limited organic project inquiries
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Competitors dominating Google results
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Low visibility for interior design keywords
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Difficulty ranking in Ahmedabad searches
03
Executed
What We Executed:
Website SEO
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01 Keyword Research
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02 On-Page SEO Optimization
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03 Service Page Enhancement
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04 Technical SEO Improvements
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05 Internal Linking Strategy
Local SEO — Google Business Profile
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01 Google Business Profile Optimization
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02. Local Keyword Targeting
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03 Regular Google Posts
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04 Review Management Support
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05. Local Search Visibility
Results Achieved:
Within six months, the SEO campaign significantly improved J Design Studio’s online presence.
04
Results
7,939
Total Sessions
2,780
Organic Sessions
3,237
Engaged Sessions
40.77%
Engagement Rate
35%
Traffic from Organic Search
Ranking Improvement:
From having little to no visibility for key search terms, J Design Studio achieved first-page rankings for multiple high-intent keywords within six months.
05
30+ target keywords ranked in Google’s Top 10 within the engagement window.
| Keyword | Before | After | Movement |
|---|---|---|---|
| Interior Designer in Ahmedabad | N/A | #8 | +92 |
| Residential Interior Designer Ahmedabad | N/A | Top 5 | +95 |
| Commercial Interior Design Ahmedabad | N/A | Top 5 | +95 |
| Turnkey Interior Designer | Page 5+ | Page 1 | +40 |
| Architecture Firm Ahmedabad | N/A | Top 10 | +90 |
Phones ringing from across Ahmedabad.
An average of 2+ qualified calls per day, sustained over the engagement.
06
Local SEO Growth
Calls generated through Google Business Profile
Visibility in Google Maps & Local Search
Stronger presence for interior design searches in Ahmedabad
Customer calls per month
High-intent local inquiries
Ready to get more qualified leads through SEO?
If your business delivers great work but isn’t getting enough visibility on Google, we’ll help you improve rankings, increase organic traffic, and generate more inquiries through a proven SEO strategy.